New Statesman home page screenshot

New Statesman Pages Per VisitGoogle AnalyticsImmediately after the redesign was launched the average pages per session metric increased from approximately 1.6 to 4, resulting in a dramatic increase in ad views and ad revenue. This was due to the implementation of infinite scroll and strategically placed related content, increasing the amount of content each user viewed.

New Statesman Bounce RateGoogle AnalyticsPrior to the redesign the website had a fairly normal bounce rate of 75%. Immediately after the redesign the bounce rate went down to 25%. If you have access to Google Analytics have a look at your own website’s bounce rate and you’ll understand why 25% is very respectable.