My primary area of expertise is creating websites, web pages and emails that convert visitors into customers. That means attracting targeted traffic to your website: not just the right people, but the right people at the right time. Once you’ve got the right kind of traffic landing on your site, now you’ve got to show those people that they’re in the right place.
Design is critical because first impressions are powerful. First impressions carry throughout any single user experience and even throughout future user experience. But it’s crucial that you create the right feeling as quickly as possible because internet users can be very quick to click the back button if they’re not immediately satisfied.
So you need to present the information that’s being requested fast and as clearly as possible.
Understanding how your visitors interact with a website
It’s hugely important to analyse the way in which users interact with a website, using a good web analytics programme. I use Google Analytics, which is one of the best, and I have a Google Analytics Individual Qualification.
Imagine sending thousands of visitors to a page and not knowing what they’re doing?
Using Google Analytics I can analyse where visitors come from, how long they stay on a page, what they’re worth, where they go on your site and much more.
Optimising web pages based on analytical data
Analysis on it’s own is not enough. You need to test variations in order to get a better understanding of what works on a web page or HTML email. By conducting hundreds of split tests and multi-variant tests I already have a good idea of what works and what doesn’t. But there is always variation between industries and user groups. Therefore it’s important to continually test variations on your website or in your emails to make sure you’re continually improving and increasing your return on investment.
If you’d like to discuss how we can make your web pages or emails convert more visitors into customers please contact me today.